We have created this pack to assist you in your marketing efforts for celebrating and promoting
your lottery’s birthday. It is a good idea to provide a press release, a news article on your site,
social posts to your lottery pages and promote this wherever else you can. We have provided
some templates you may wish to use or adapt to help with this. Along with other ideas you may
wish to consider.
Birthday ideas
- Community fund:
Announce the plans for any grant scheme from the funds raised from the
community pot or how the funds will be used. Gatherwell can provide a ‘thank you’ style
email announcement to supporters on the platform and another to good causes – just
speak to your account manager.
- Produce claim codes to hand out at events, or send in email campaigns, for a more "boots
on the ground" approach to lottery advertising and celebrating the birthday with a free
‘chance’ to redeem on your lottery.
- Run a local bolt- on prize- Is there an extra prize such as an ipad or shopping vouchers you may wish to raffle off as part of your celebration. Raffle Guide
Testimonials
It is a good idea to seek out some testimonials from those who have benefitted from your support and winners to use in
your PR. It will go a long way in gaining supporter buy in and will also help promote the great
benefits of the lottery.
Email template for testimonial
Hi XXXX
It is coming up to XXXX lottery XX birthday and I was hoping to ask for a few words from you to
use in some PR about the lottery and your INSERT SUPPORT GIVEN HERE. I will be
looking to promote this on the lottery Facebook page, lottery webpage and in other outlets to
celebrate and promote the lottery as a fundraising solution and specifically how the lottery funding has helped you. The idea is that this also helps to
promote your good cause too.
Please could you provide the below:
Permission to use your name: (you can remain anonymous if you prefer) yes/no:
How did you hear about the lottery and what made you decide to join?
How has the lottery made a difference to you personally?
What advice would you give to other causes thinking of joining the lottery?
Press Release
You can use the below template for a press release and on your lottery news feed. Once you have
posted it to the news feed you will be provided with a URL. You can find out more on how to use
your lottery news feed NEWS GUIDE
Press release template
XXXXXX Lottery Celebrates Its XX Birthday!
Since its launch, the XXX Lottery has raised almost/more than {insert ‘total cause revenue’ from
the ‘history’ section of the operator dashboard} for the local community and more than {insert
amount from the download on the ‘winners’ tab of your operator dashboard, include the 3 free
tickets at 60p each batch too!} has been given away in winnings. So far more than {insert no. of
players} have signed up as part of a fun and effective way to support our cause.
You can win weekly cash prizes up to the £25,000 jackpot for just £1 per ticket and if you enter
before the XXX you will also be in with the chance of winning {insert national super draw or local prize
information if you have one}.
XX% of the £1 ticket goes directly to our cause, which is used to further support XXXX.
{insert image/photo – if you have one}
{ENTER TESTIMONIAL}
Right click and "save as" on the relevant year for an image to use with your article, social posts and any other PR.
Social post
We recommend posting an article to the ‘news’ section of your lottery website and then posting to
your social media pages with links to this article to drive traffic to the lottery website.
Social post template
Help us celebrate XXX lottery XXX Birthday! Read more using the below link:
(insert the link to your lottery news feed form the article you posted)
The lottery helps support local communities with XX% of all ticket sales going directly to support
our good cause. What are you waiting for? Register to use the lottery to raise
funds OR buy tickets to support our cause (insert the lottery URL)
#community #onlinefundraising #sustainable #lottery #noupfrontcost #charity #notforprofit
What have other operators done to celebrate
Oldham Community Lottery 1st Birthday Celebration (click the links below)
Oldham Community Radio case study video
Shared with local press contacts, featured in e- bulletins and SOCIAL MEDIA POST to be shared by press contacts via their FB profiles
Our Breckland Lottery 6th Birthday Celebration (click the link below)
Mole Valley Community Lottery 1st Birthday Celebration (click the links below)
Cheltenham 3rd Birthday Celebration
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