Summary


We have created this pack to assist you in your marketing efforts for celebrating and promoting
your lottery’s birthday. It is a good idea to provide a press release, a news article on your site,
social posts to your lottery pages and promote this wherever else you can. We have provided
some templates you may wish to use or adapt to help with this. Along with other ideas you may
wish to consider.

 

Birthday ideas


- Community fund:

Announce the plans for any grant scheme from the funds raised from the
community pot or how the funds will be used. Gatherwell can provide a ‘thank you’ style
email announcement to supporters on the platform – just
speak to your account manager.


- Showcase the difference the lottery has and is making in the community:

How much has been raised in the past year, since the lottery started? It is a good idea to shout this from the roof tops, along with how many winners you have had too. Where have the funds been spent or are to be spent and how has this made a difference to the community. Perhaps request a testimonial from a winner or service/end-user about how it has made a difference to them, a "spot light on." Grab some photos if you can too! Let them know that their responses will be used to create articles for a press release, internal comms, social posts and anything else you can access to help celebrate
the success of your lottery. 


- Produce claim codes to hand out at events, or send in email campaigns, for a more "boots
on the ground" approach to lottery advertising and celebrating the birthday with a free
‘chance’ to redeem on your lottery.


- Run a local bolt- on prize:

Is there an extra prize such as an ipad or shopping vouchers you may wish to raffle off as part of your celebration. Raffle Guide 


Testimonials


It is a good idea to seek out some testimonials from winners/service/end users to use in
your PR. It will go a long way in gaining supporter buy in and will also help promote the great
benefits of the lottery to the community.


Email template for a winner testimonial


Hi XXXX


It is coming up to XXXX lottery XX birthday and I was hoping to ask for a few words from you to
use in some PR about the lottery and your recent £XXX win. I will be
looking to promote this on the lottery Facebook page, lottery webpage and in other outlets to
celebrate and promote the lottery as a fundraising solution and to remind the community you can truly win on our lottery!


Please could you provide the below:


Permission to use your name: (you can remain anonymous if you prefer) yes/no
What does your win mean to you?

Anything special you may be using the win for?

What advice would you give to other causes thinking of joining the lottery?

Press Release


You can use the below template for a press release and on your lottery news feed. Once you have
posted it to the news feed you will be provided with a URL. You can find out more on how to use
your lottery news feed NEWS GUIDE


Press release template


XXXXXX Lottery Celebrates Its XX Birthday!


Since its launch, the XXX Lottery has raised almost/more than {insert ‘total cause revenue’ from
the ‘history’ section of the operator dashboard} for the local community and more than {insert
amount from the download on the ‘winners’ tab of your operator dashboard, include the 3 free
tickets at 60p each batch too!} has been given away in winnings. 


You can win weekly cash prizes up to the £25,000 jackpot for just £1 per ticket and if you enter
before the XXX you will also be in with the chance of winning {insert national super draw or local prize
information if you have one}.


XX% of the £1 ticket goes directly to XXX to help us XXXXX in your community 
{insert image/photo – if you have one}

 

Right click and "save as" on the relevant year for an image to use with your article, social posts and any other PR.

 

 

Social post


We recommend posting an article to the ‘news’ section of your lottery website and then posting to
your social media pages with links to this article to drive traffic to the lottery website.


Social post template


Help us celebrate XXX lottery XXX Birthday! Read more using the below link:
(insert the link to your lottery news feed form the article you posted)
The lottery helps support local communities with XX% of all ticket sales going directly to support
XXX here in XXXXX. What are you waiting for? Register to buy tickets to support a XXXX here (insert the lottery URL)
#community #onlinefundraising #sustainable #lottery #noupfrontcost #charity #notforprofit